Tmall Global
JD Worldwide
Flagship store operations, product listings, merchandising, promotional planning and customer service.
HONG KONG BASED. DIETARY SUPPLEMENT FOCUSED.
Your Gateway to
China’s
Dietary Supplement
Market
China Market Entry Cross-Border E-commerce Distribution
We help international dietary supplement brands enter and grow in China.
Explore our approach ↗THE NUTRIENCE PERSPECTIVEScroll to discover ↓
GLOBAL THINKING.
LOCAL UNDERSTANDING.HONG KONG HEADQUARTERS
22.32° N · 114.17° E
LOCAL UNDERSTANDING.HONG KONG HEADQUARTERS
22.32° N · 114.17° E
A world of potential.
A market of its own.
A market of its own.
01 / ABOUT NUTRIENCE
Global nutrition.
Local understanding.
Nutrience Limited is a Hong Kong-based market entry, e-commerce operations and distribution partner for international dietary supplement brands.
We partner with international brands to support market entry and growth through cross-border e-commerce operations, brand localisation, regulatory and compliance support, and digital marketing.
Our mission is to connect global innovation in nutrition with China’s demand for health and wellness. From Hong Kong, we help brands turn their ambitions into a clear plan for the Chinese market.
OUR GLOBAL PRESENCE
Headquartered in Hong Kong.
Connected across the world.
Companies in five cities.
A focus on dietary supplements.
With our headquarters in Hong Kong and companies in Shanghai, Aachen, Los Angeles and São Paulo, Nutrience connects international dietary supplement brands with opportunities in China.
Headquarters Company location
Hong KongNutrience headquarters
02 / OUR SERVICES
One partner.
A connected service.
Strategy, operations and marketing.
Focused on dietary supplements.
CHINA MARKET ENTRY STRATEGYA clear view of
A clear view of
where you fit.
Build a China market entry or growth strategy around your supplement portfolio, audience and commercial priorities.
- Supplement portfolio and category assessment
- Consumer research and competitive positioning
- Entry routes, channel priorities and launch planning
03 / YOUR STARTING POINT
Different stages.
A relevant next step.
Whether you’re exploring China or building on an existing presence, the right plan starts with where you are today.
ESTABLISH THE FOUNDATION
Understand the market.
Define your entry.
Assess product fit, potential channels and the information needed to choose a viable route. Start with a focused plan and clear decision points.
FIRST CONVERSATION: portfolio, objectives and market readiness.
CHINA’S DIGITAL ECOSYSTEM
Meet consumers
where they shop.
Connect product discovery
with purchase and retention.
Tmall Global
Douyin
Local content, creator collaboration, livestream planning and commerce activity built around the brand’s objectives.
Xiaohongshu
WeChat
Consumer education, brand storytelling, community engagement and ongoing customer relationships.
Platform names describe the channels our services can support. Availability depends on product eligibility, platform requirements and the agreed scope.
04 / OUR BUSINESS MODELS
Your brand.
The right partnership.
Choose the structure that fits
your China strategy.
Develop your brand
with a local partner.
Build a distribution partnership around an agreed product portfolio and channel plan. We connect local brand development with cross-border sales and supply chain coordination.
- Brand distribution, including exclusive arrangements where agreed
- Local positioning, promotion and channel development
- Commercial planning and supply chain management
For brands seeking a partner to develop their China business.
Support your business
with dedicated operations.
Work with Nutrience on the services your China business needs, with responsibilities defined around your brand’s priorities and existing arrangements.
- Flagship store and content operations
- Digital marketing, customer service and channel expansion
- Data analysis and performance review
For brands seeking an operating partner for defined channels.
Distribution rights, service scope, commercial terms and performance measures are agreed for each partnership.
01 / UNDERSTAND
Your brand and objectives.
Review the supplement portfolio and current China activity.
02 / ASSESS
Products and channels.
Assess positioning, documentation, entry routes and commercial assumptions.
03 / OPERATE
A coordinated launch.
Align store operations, marketing and supply responsibilities.
04 / DEVELOP
Growth through insight.
Use performance data and customer feedback to guide the next phase.
THE TEAM BEHIND THE APPROACH
Supplement knowledge.
Commercial experience.
Our experience connects the science behind dietary supplements with the work of building a brand in China.
Nutrition & Supplement Industries
Knowledge of life science ingredients, supplement products and the stories behind them.
Brand & IP Management
Experience with international brands and intellectual property management in the Chinese market.
Marketing & Channel Management
Commercial experience across marketing, sales channels and China’s major e-commerce platforms.
A FEW USEFUL QUESTIONS
Clarity from
the start.
We already sell in China. Where can we start?+
Start with the existing business: your channels, partners, pricing and customer feedback. A collaboration can focus on a specific gap or growth opportunity, with existing arrangements considered from the outset.
Can every product be sold through every channel?+
No. Cross-border e-commerce and general-trade retail follow different requirements. Product composition, claims, labelling and the intended sales route need a product-specific assessment with qualified specialists before commercial commitments.
What would you need for an initial discussion?+
A company introduction, product portfolio, ingredient and specification information, current China activity and your commercial objectives provide a useful starting point. Detailed or confidential materials can follow under an agreed confidentiality arrangement.
Is there a standard partnership model?+
The structure depends on the opportunity and each party’s contribution. Scope, responsibilities, commercial terms and review milestones should be agreed explicitly for each collaboration.
LET’S START A CONVERSATION
Your next chapter
in China starts here.
Tell us about your brand.
Let’s explore what we could build together.
Send your partnership enquiry to info@nutrience.net.